A bikini clad Swedish beauty skis on a frozen lake while a young Russian takes the plunge in 8 degree water. From staring down the barrel of a snow cannon to a snow angel endurance event, these outdoor athletes allowed themselves to be buried alive, pelted with snowballs and nearly frozen all in the name of letting people know about Columbia's new Omni-Heat technology. To learn more, visit www.columbia.com
http://www.youtube.com/watch?v=sKd3kTMDSIk&hl=en
